Fragmented inconsistent Product data slows time-to-market, creates supply chain inefficiencies, results in weaker than expected market penetration, and drives up the cost of compliance. Fragmented inconsistent Customer data hides revenue recognition, introduces risk, creates sales inefficiencies, and results in misguided marketing campaigns and lost customer loyalty. “Product” and “Customer” are only two of a large number of key business entities we refer to as Master Data.
Application fragmentation negatively impacts an organization’s ability maintain proper governance processes, mitigate risk, and provide accurate timely compliance reports.
Master Data is the critical business information supporting the transactional and analytical operations of the enterprise. Master Data Management (MDM) is a combination of applications and technologies that consolidates, cleans, and augments this corporate master data, and synchronizes it with all applications, business processes, and analytical tools. This results in significant improvements in operational efficiency, reporting, and fact based decision-making.
Over the last several decades, IT landscapes have grown into complex arrays of different systems, applications, and technologies. This fragmented environment has created significant data problems. These data problems are breaking business processes; impeding Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), and Supply Chain Management (SCM) initiatives; corrupting analytics; and costing corporations billions of dollars a year. MDM attacks the enterprise data quality problem at its source on the operational side of the business. This is done in a coordinated fashion with the data warehousing /analytical side of the business. This combined approach is proving itself to be very successful in leading companies around the world.
Oracle’s technology components are ideal for building master data management systems, and Oracle’s pre-built MDM solutions for key master data objects such as Product and Customer can bring real business value in a fraction of the time it takes to build from scratch. Oracle’s fusion of applications and technology creates a solution superior to other MDM offerings on the market.
We have implemented Oracle MDM solution for companies around the world Operationalizing their data warehouses; consolidating systems; modernizing applications; re-engineering business processes; improving their reporting; increasing target marketing effectiveness; improving customer loyalty scores; managing risk more efficiently; accelerating new product introductions; and creating solid data foundations for CRM, ERP, and SCM implementations.
We have implemented Oracle MDM Data Hubs with, well defined, accurate, relevant Complete and consistent view of master data across channels, departments, and geographies. By implementing Oracle MDM solution, Companies are achieving that elusive goal: a single version of the truth about their business across the enterprise